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Increasing Attendance and Economic Impact

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We’re proud to report that visitation to Vizcaya has been on the rise for the past several years. We know we’re fortunate to manage a one-of-a-kind National Historic Landmark in a vibrant community that attracts increasing numbers of visitors from around the world for its cultural diversity, fantastic climate and beautiful beaches. But we also see that our efforts to preserve Vizcaya, to engage our visitors, and to promote this treasure have had very positive impact.

Visitor surveys consistently yield high levels of customer satisfaction—a remarkable 98% of those who used our Discover Vizcaya audio tour gave it a “thumbs up.” And we can report that, for much of 2011 and 2012 at least, Vizcaya was regularly rated by tripadvisor.com as the number one “thing to do” in Miami. What’s more, the overwhelming majority of tripadvisor.com reviewers considered their Vizcaya experience to be “excellent.” Such feedback is heartwarming and rewarding!

Nonetheless, we remain passionately committed to identifying the additional financial resources needed to keep improving that experience, including the hoped-for restorations and capital projects that will enhance Vizcaya’s appearance and visitor amenities.

Vizcaya’s operations and robust visitation have a meaningful impact on the economy of our community. With a large percentage of out-of-town visitors, Vizcaya enriches and extends the South Florida vacation experience for tourists from around the world. A recent economic impact study indicated that Vizcaya Museum and Gardens contributes $50 million to the Miami-Dade County economy each year.

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